OUR NUMBER ONE GOAL IS TO HELP FARMERS SUCCEED. And whether you’re a first year customer or you’ve been with us since the beginning, we look forward to providing you with the best in seed quality, field performance, and service. Thank you for your continued interest and support in Beck’s. We look forward to helping you succeed this season. Scott Beck, Presid

EVERY GREAT STORY HAS TO START SOMEWHERE, AND OURS BEGAN IN 1937. IT’S A STORY OF GRIT AND DETERMINATION ROOTED IN FAMILY HERITAGE AND CHRISTIAN FAITH THAT LED ONE SMALL FARM TO BECOME A MAJOR FORCE IN U.S. AGRICULTURE. BUT LIKE ANY STORY, A LOT HAD TO HAPPEN TO GET US HERE. In 1901, Lawrence and Anna Beck purchased 80 acres of land near the small town of Atlanta, Indiana. Over the next 20 years, they worked to raise their two children, Dorthia and Francis, and build their farm while enduring the First World War and the Great Depression. Then, in 1937, there was the historic moment when Lawrence...

WE’VE ALWAYS BELIEVED IN STANDING BEHIND OUR PRODUCTS, AND STILL TO THIS DAY, NO ONE ELSE IN THE INDUSTRY CONSISTENTLY PROVIDES THAT LEVEL OF CONFIDENCE OR PEACE OF MIND. Since the beginning, we’ve been committed to putting the needs of farmers first, which is why we started programs such as our 100% Free Replant Policy. If there is a need to replant a field of corn, soybeans, wheat or elite alfalfa, as determined by a Beck’s representative, we will furnish the seed and royalties free of charge. We’ve always believed in standing behind our products, and still to this day, no one else in the industry...

IT’S NEVER BEEN ABOUT PROFITS OR ECONOMIES OF SCALE; IT’S ABOUT HELPING FARMERS MAXIMIZE YIELD ON EVERY SINGLE ACRE. It wasn't until the 1950s that we decided to expand our business from Indiana-certified corn hybrids to include soybean and wheat seed. It was also at this time that we began to develop our own private hybrids in an effort to provide farmers with more hybrid varieties. By adding new seed lines and carrying out behind-the-scenes research, we were able to provide farmers with the choices they needed to succeed. Then, in 1992, we started leveraging our position in the marketplace,...

REGIONAL TESTING: This map shows that the green hybrid won more plots across the country, yet in the highlighted area, the red hybrid showed better results. Therefore, Beck's would identify the red hybrid as a leading product in that region. Our philosophy is to promote the hybrid that performs the best in a small geography versus a hybrid that's adequate in a larger geography. CONTROLLING GLYPHOSATE RESISTANT WEEDS When it comes to protecting yield in today's farming environment, quality products are of utmost importance in the face of resistant weeds. For years we've relied on the use of glyphosate...

AT BECK’S, WE STRIVE TO PROVIDE FARMERS WITH THE VERY BEST SEED PRODUCTS. WORLD’S MOST DIVERSE ACCESS In addition to our state-of-the-art breeding program, we source genetics and traits from elite technology suppliers around the world, bringing you the best product for each acre. The chart on the right shows the companies, traits, and genetics we access in order to provide more choices for your farm.

TRAIT AND GENETIC PROVIDERS CURRENT TECHNOLOGIES AND GENETICS BECK’S ACCESS SEE PAGE 78 for all trademark and legal statements

FARMER FOCUSED WHATEVER YOU MEASURE TENDS TO IMPROVE. ONLY BY WATCHING THE NUMBERS CAN YOU TELL WHICH OF YOUR INNOVATIONS AMOUNT TO IMPROVEMENT AND WHICH ONES DON’T. RESEARCH PRACTICAL FARM RESEARCH Farming isn't just about planting seed or raising a crop. It's about measuring what you do, learning from your experience, and then doing something different to improve your operation. While quality products serve as the foundation to maximizing yield, there are many other variables and management practices that could affect it. In 1964, we set into motion one of Beck's greatest assets to date — Beck's...

product or practice will earn the status of PFR Proven. These products and practices should be something to consider trying on your farm. PARTNER WITH PFR Our PFR Partners program connects farmers with Beck's resources, personnel and knowledge to help them conduct agronomic studies directly on their own farms. Currently, PFR Partner studies are being conducted on over 7,000 acres and are not limited to states with PFR locations. We invite you to consider participating in our PFR Partners program. Let us help you develop an on-farm research strategy. PFR BY THE NUMBERS This year, we are conducting...

Escalate™ shows a ROI increase per unit and yield advantage per acre in corn, soybeans and wheat versus non-treated seed. The Bu./A. advantage shown was taken from Beck’s multi-year Practical Farm Research (PFR)® dat

MAXIMIZING YIELD ACRE BY ACRE As our research and technology advanced, so did our pursuit of additional innovations that would bring farmers the greatest possible advantages from the seed they plant. Since releasing our first exclusive seed coating system in 1996, we have continued to utilize the best quality ingredients to enhance and protect the seed at the highest level. In 2009, we introduced our proprietary seed treatment known as Escalate’" yield enhancement system. Offering insect and disease protection, improved stands, and higher yields, Escalate's unique blend includes an industry-leading...

IT’S MORE THAN JUST A BAG OF SEED. IT’S THE BECK’S ADVANTAGE. Having the right products and resources in the field have helped us meet and surpass the quality promises we have made to our customers over the years. We have been, and will remain, a company dedicated to providing farmers access to the tools they need to be successful. We haven’t forgotten that our success is driven by yours. That’s why we’ve always believed in providing value beyond the bag of seed you p

1 WORLD’S BROADEST ACCESS TO GENETICS & TRAITS Beck's sources genetics and traits from elite technology suppliers around the world to provide the most choices for farmers. Our proprietary seed treatment mix is constantly evolving to ensure the best seed protection, and comes standard on all Beck's seed at no additional cost. 100% FREE REPLANT POLICY If there is a need to replant a field of corn, soybeans, wheat or elite alfalfa, as determined by a Beck's representative, Beck's will furnish the replant seed and royalties for FREE. PRACTICAL FARM RESEARCH (PFR)® 4 The PFR program delivers unbiased,...