The consumer total approach. Innovate with Orafti® 3-Fit, rich in beta-glucans for heart health. Around the globe, almost 70% of people are interested in products that can improve their heart health1, even when not suffering from specific health problems. Heart health is a key concern for consumers of all ages and good food should be at their focus to prevent chronic diseases. Coronary heart disease (CHD) is the leading cause of death worldwide. Choosing to eat whole grains and fibre as part of a healthy diet, can lower the risk of CHD. Including such ingredients in your product offering and stating their health claims are an effective way to help consumers make better nutritional choices. Barley is considered an ancient grain and beta-glucans from barley are dietary fibres that offer a wide ray of health benefits, including heart health. And between 1 in 2 and 1 in 3 Europeans believe high fibre products help them to manage their blood cholesterol2. So why not develop your next product innovation with Orafti® 3-Fit? With its heart health claims, this affordable wholegrain barley flour, rich in beta-glucans, is a perfect addition to BENEO’s functional fibre portfolio. 82% of consumers worldwide recognise the link between “heart health” and their overall health.3 A large group of consumers have heard of beta-glucans.4 1 in 3 of consumers (globally) eat wholegrain to improve their heart health.5 • South & Central America: 27%

Beta-glucans, an untapped source of healthy nutrition. Orafti® β-Fit is produced from barley via an eco-friendly milling and dry enrichment process. The ingredient offers a convenient and tasty opportunity to improve your products and claim nutritional and health benefits in a very cost-effective way. These health benefits are contributable to the 20% fraction of beta-glucans, soluble fibres with a positive effect on cholesterol and heart health. Beta-glucans are naturally present in cereals, like oats and barley. They are polysaccharides composed of glucose molecules, linked together with mixed...

The viscosity build-up of Orafti® β-Fit lies at the foundation of its approved health claims. Beta-glucans are soluble viscous fibres ( ), that are present in Orafti® β-Fit, making the consumed food thicker and as such, they delay the passage through the digestive system. This gel-like structure forms a physical barrier that results in several beneficial effects: It reduces blood cholesterol. Orafti® β-Fit binds bile acids which are then excreted. As those are required for fat digestion, the liver will form new bile acid from cholesterol and thereby lower LDL cholesterol levels in the blood....

Just 3 grams a day makes all the difference. People can lower their cholesterol levels by consuming 3g of beta-glucans every day. These are naturally present in cereals like oats and barley in low dosages, making it a challenge for people to achieve the required intake of 3 g/day without fortification. With Orafti® P-Fit, beta-glucans can be easily and economically included in a variety oftasty food items people generally enjoy on a regular basis, like their breakfast cereals. Besides these nutritional properties and health benefits, Orafti® P-Fit is avalable at an affordable price and comes...