The impact of ingredients on pet parents Healthful and natural top the list Ingredient lists are under consumer focus Pet owners expect more natural and less artificial of global pet owners say ‘it’s important to check pet food labelling to ensure there are no ingredients they dislike (e.g. artificial flavourings, artificial colours,…)’. of pet owners always or at least usually consider the ingredient list when purchasing a new pet food product. 90% of pet owners agree that ‘using natural ingredients’ makes pet food seem healthier. Quality requirements are high of pet owners agree that they treat their pets with as much care as they would treat a child. of pet owners agree that pet food containing no allergens make pet food seem healthier. 82% of pet owners agree that they expect the same quality standards from the food they choose for their pets as for their own. Rice ingredients are very well perceived by consumers. NATURAL FAMILIAR EASY TO DIGEST Source: BENEO’s Global Pet Food Survey 2021 BENEO’s rice flour, starches and protein are nutritious, hypoallergenic feed ingredients. They are a source of highly digestible carbohydrates and plant protein that is suitable for the most se