Cutting costs without cutting corners. 12 Our vision of the future of farming 4 AUTONOMOUS TECHNOLOGY Putting it into practice 6-7 RAISED RED COMPETITION Our winner’s trip of a lifetime 24

Please note! Grey area not printing! (only for the purpose of visibility) Specific fuel consumption [g/kWh] 150 Case IH Maxxum 145 ActiveDrive 8 YOU CAN DO MORE WITH LESS. IT’S OFFICIAL The Maxxum 145 Multicontroller can do a lot with very little. Fitted with the new eight-speed powershift ActiveDrive 8 transmission, it produced the best fuel economy for a four-cylinder tractor ever seen in the DLG Powermix tests. NEW MAXXUM: HUNGRY FOR WORK. NOT THIRSTY FOR FUEL. www.caseih.com *Subject to acceptance and affordability checks. New equipment only. The finance product is hire purchase. Full VAT...

FARMING 4.0 SPECIAL 4 PREPARING TODAY FOR THE AGRICULTURE OF TOMORROW Interview with Thierry Panadero, Vice President & General Manager EMEA 5 THE VISION IN ACTION Case IH at the EURACTIV conference; the power of drone data 6 AUTONOMY IN PRACTICE Finding out how autonomous technology works in the field 8 THE FUTURE OF SERVICE Virtual expertise in collaboration with Microsoft 10 SMART FARM THINKING How to make Farming 4.0 work for farms of every size 11 FARMERS' HOPES FOR TECH Survey reveals expectations PRODUCT NEWS 12 NEW PUMA X Cutting costs without cutting corners 13 NEW FARMALL A Small farm...

Thierry Panadero, Vice President and General Manager Case IH EMEA OUR VISION OF THE FUTURE OF FARMINGFarming is at the dawn of a new era - that of digital agriculture. As 'Farming 4.0' gathers pace, Case IH is committed to helping customers extract the full potential from their businesses by maximising access to digital technology. By 2050, it's anticipated the world's population will reach nine billion. Meanwhile, the area of global land on which food can be produced continues to shrink, as development, environmental problems and other issues make farming impossible or difficult. Agriculture...

THE VISION IN ACTION Case IH shares its digital farming experience at EU EURACTIV conference. The groundwork for tomorrow's digital technologies has already been laid. To fulfil all this promise, Case IH, and the wider agricultural industry, are set to see some significant change. ‘We see our future not just as a manufacturer, retailer and support service for farm machines,” Mr Panadero explains. ‘Digital farming and the age of Farming 4.0 will see us build on that to integrate what those machines do into each customer's whole farm system. We don't just want to help customers get the most from...

Since revealing the Autonomous Concept Vehicle (ACV) to the world at global agricultural exhibitions during 2016 and 2017, Case IH engineers have been working on incorporating its technologies into today's machines. That's being done not only to help farmers gain from the efficiencies they can bring to agriculture, but also to relieve staff from long hours and repetitive tasks, answer the challenge of finding skilled labour, and free up more time for detailed field management by existing labour. Discussions with customers around the world have helped to define exactly how autonomous technology...

Accuracy and attention to detail in business management is becoming ever more important in modern agriculture, and data management and analysis is essential for successful farming businesses. With autonomous technology, Case IH is striving to support those needs, reducing the need for hours in the cab, freeing up time for business management - where AFS precision farming technologies are already well-established - and reducing the workload burden on farmers and farm staff. Just as with the very first agricultural machines, autonomous technology is simply another step on the road to making agricultural...

COLLABORATION BRINGS FORTH THE FUTURE OF SERVICECase IH has joined forces with Microsoft to bring the benefits of the software's giant's futuristic HoloLens technology to bear on farm equipment training, servicing and repair. Imagine being able to connect instantly with an expert for guidance or help solve a machine issue. Imagine that person can see exactly what you can see. And imagine they can show you exactly what to do -through the use of holograms. Case IH and Microsoft are bringing this exact technology to farm equipment dealers and owners - and sooner than you may think. With its innovative...

Q&A: MICROSOFT'S FABIO MOIOLI MIXED REALITY FROM MICROSOFT FARMING 4.0 SPECIAL instructor can be remotely connected to multiple people wearing headsets, and give a live class without having to travel. COMPUTING, INFRA-RED, SOUND The HoloLens headset contains a miniature computer using adapted Windows 10 software and incorporating three processors: the main Central Processing Unit, a Graphics Processing Unit and a Holographic Processing Unit, which manages the spatial positioning of holograms, recognising the world around the user. Infrared cameras support the device in further understanding the...

CEMA European Agricultural Machinery CEMA, the European agricultural machinery industry association, has published a position paper outlining what it believes is required to help all EU farms access Smart Farm Technology (SFT) and progress into the Farming 4.0 era - and how the next Common Agricultural Policy CAP could help. The paper's focus is on ways access for all European farms to smart farming technologies can be improved, and it sets out to answer three critical questions raised by Phil Hogan, the EU agriculture commissioner, in the context of the upcoming CAP reform: • What measures could...

SURVEY REVEALS FARMERS' HOPES FOR FARMING TECH As agriculture enters the 'Farming 4.0' era, Case IH, as part as CEMA the European Agricultural Machinery Industry Association, is taking in active role in Smart-AKIS DID YOU KNOW...? A European funded project, it is designed to foster adoption and progression of 'smart farming technologies' (SFT) in EU Agriculture, involving farmers, the agricultural machinery industry, academia, research centres, agricultural engineering and public bodies. A survey among farmers outlined their hopes and concerns. The survey of 271 farmers from France, Germany,...