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Product catalog summary
Management Message: The document opens with a congratulatory message to employees, dealers, and partners for their exceptional performance in the last fiscal year. The company has successfully doubled its market capitalization and improved operational efficiencies. Future growth is expected in domestic tractor sales and infrastructure spending, with a focus on becoming performance-driven through innovation, process improvement, and digitization.
Project LEAP: This transformational program aims to double EBITDA, increase market share, and reduce costs by focusing on cultural transformation and capability building. Key initiatives include EAM Sales Acceleration, Contribution Enhancement, and Fixed Cost Optimization, supported by a Business Transformation Office.
Farmtrac T20 Technology: The Farmtrac 6055 T20 tractor introduces revolutionary T20 technology, offering 20 speeds and enhanced productivity, designed for heavy-duty applications with a promise of 30% extra productivity. The Splitter Gear Box ensures optimal torque and fuel economy.
Smart Crane for Smart Cities: The CT-Smart 15 crane is designed for urban applications, featuring a low turning radius and high load capacity, expected to revolutionize urban material handling.
Dealers Hall of Fame: This section highlights the achievements of top dealers such as Shiv Shakti Tractors, Ajmani Mill Stores, and TVS, showcasing their contributions to sales and service excellence.
Partners Meet: Details a meeting with top supply chain partners, emphasizing the importance of technology and customer focus, with awards given to suppliers excelling in delivery, quality, and cost.
Company Updates and Initiatives: Escorts is focused on enhancing its market leadership in the Indian tractor industry, with updates including the appointment of Mr. Amanppreet Singh Bhatia as Group HR Head, bringing expertise in organizational transformation and leadership development.
Skill Development Programs: The Escorts Skill Development Institute aims to train and certify 5,000 trainees under the Recognition of Prior Learning (RPL) program for electricians in Haryana and Delhi, aligning workforce competencies with the National Skills Qualification Framework (NSQF).
Customer Engagement Initiatives: The "Shubharambh" initiative connects with customers early in the morning to better understand their needs, leading to successful sales and increased customer satisfaction.
Dealer Development and Training: The Escorts Dealer Development Association (EDDAL) focuses on comprehensive dealer development through training programs, including advanced training for dealership owners and leadership programs for middle and senior management.
Safety and Service Initiatives: Escorts celebrated National Safety Week with activities promoting a safety culture. A Mega Service Camp in Jaunpur showcased service capabilities, attracting over 400 customers and servicing 182 tractors.
International Expansion and Training: Escorts inaugurated a training center in Bangladesh for agricultural and technical training, and appointed new dealers in South Africa and Madagascar, expanding its international presence.
Participation in International Events: Escorts participated in the India Africa Partnership Conclave to strengthen ties with African nations and appointed new distributors in South Africa and Madagascar.
Awards and Accolades:
  • National Safety Award for Escorts Agri Machinery: Received the National Safety Award (Shreshtha Suraksha Puraskar) from the National Safety Council of India for 2013-2015.
  • Accolades for Escorts IT Team: Won the IDC Insights Awards 2016 for Strategic IT Outsourcing Project and the Top 20 CIO Award from Enterprise IT World.
  • BBC Knowledge Award: Honored with the Best Brand Marketing Campaign Award for "Celebrating a Century of Excellence," commemorating the birth centenary of Founder Chairman, Late Mr. HP Nanda.
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Catalog excerpts

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Vol. 31, May 2017 World of ESCORTS GROUP COMMUNIQUE

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Farmtrac introduces Revolutionary T20 Technology A Smart Crane for Smart Cities Dealers Hall of Fame News & Events International News Awards & Accolades

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The Journey for Doers First and foremost, our heartiest congratulations on a fantastic performance in the last fiscal! The positive energy and conviction that we have witnessed in the last few months is all because of our employees, dealers and partners. Thank you! The company has made significant progress in the last couple of years. As a result, not only were we able to double our market cap, but we also displayed tremendous agility in adapting to changing business scenarios. We have ample evidence that our efforts in cost reduction and enhancing operational efficiencies have yielded desirable...

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In the last couple of years, Escorts has made significant progress in capturing mind-space of our stakeholders - be it customers, partners, investors or employees. As a result, not only were we able to double our market cap, but we also displayed tremendous agility in adapting to the changing business environment. Additionally, our initiatives of cost reduction and operational efficiency enhancement have led to inspiring results. A s one of India's most trusted companies for over 70 years, it is Escorts' responsibility to create products, solutions and systems that set new benchmarks of Indian...

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Cover Story and capability building to create a performance-driven organization. Under Project LEAP, we have identified all those areas where we see huge scope of improvement and growth. Some of the high impact initiatives have been identified in the areas of EAM Sales Acceleration, Contribution Enhancement, Spares and Lubes Growth and Fixed Cost Optimization. We have also set up a Business Transformation Office, which will provide support to all these initiatives and teams, and will also develop comprehensive review mechanisms to focus on building organizational health. As we progress, we would...

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Product Feature Farmtrac introduces Revolutionary T20 Technology In yet another step towards alleviating farmer pain areas, Escorts Agri Machinery has launched the revolutionary T20 Technology with Farmtrac 6055 T20 - India’s first tractor with two gear boxes and twenty speeds (16 forward and 4 reverse). he market study and trends showed that in 50 HP+ segment, heavy duty applications such as Straw Reaper, Rotavator and Haulage were showing tremendous growth potential. So we needed a special tractor that could perform on all three applications extraordinarily. Pitched under our Classic Series...

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Inspired from the Splitter Gear Box found in highway trucks across the world, the SPLITTER GEAR BOX in our tractor allows the driver to always have the vehicle running in the "Sweetest Spot" of the engine RPM range, where it delivers its best torque and fuel economy. Hence, it helps farmers get the best of both the worlds - power and fuel economy. No wonder this product was very well accepted in the marketplace and in a short span of time it is poised to become one of the hottest models in the Farmtrac portfolio. Farmers across the length and breadth of the nation from Punjab to Karnataka are...

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After successfully establishing its first front wheel drive F-20 Crane, Escorts Construction Equipment has now introduced the new concept of material handling for city application. This compact crane, designed on a new platform with specific focus on city applications, is making quick inroads into the market. The name CT-Smart 15 proves its versatility and ease of use. Escorts has enjoyed the success of its proven F-15 Series and is known to have helped hirers to build their business around F-15. We are bullish on the CT Crane's success in the untouched segment of city material handling requirements. Escorts...

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DEALERS HALL OF FAME Shiv Shakti Tractors, Mehkar (Maharashtra) Escorts Agri Machinery Star Dealer A fairly new addition to the Escorts dealership team, Shiv Shakti has, in a short span, made everyone take notice of their remarkable efforts in business growth. In the year 201617, the dealership captured a 35% share of market in its region, taking our products into newer terrains and creating newer opportunities. In fact, it is because of their relentless focus that we have managed to convert customers in more than 20 seeding villages in the region. It is not without reason that they are our Number...

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News & Events Top Agri Dealers join CMD-MD Club echnology and customers are the core of any business. Whether it is the insights for future technology development, or taking the benefits of new products to lacs of villages in the country, our dealers play a key role in enabling the initiatives undertaken by the company. They are the backbone of any business. At Escorts, we have always taken great pride in associating with our dealer fraternity. Over the years, we have launched several programs to strengthen our relationship with our dealers and maintain their trust. This mutual trust and faith...

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Amanppreet Bhatia joins Escorts as Group HR Head With the objective of leveraging Human Resources for continued growth, Escorts has appointed Mr. Amanppreet Singh Bhatia as the new Group HR Head. Mr. Bhatia, an alumnus of University Business School (UBS), Chandigarh, has over 25 years of rich and varied experience in facilitating organizational transformation, creating performance-driven culture, building leadership pipeline, bringing about internal coaching culture, and managing employee relations across manufacturing locations, among other areas. He has previously worked in companies like Nestle,...

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Shubharambh - Starting the Day with Farmers An Escorts Agri Machinery initiative to connect with customers - existing and prospects - the first thing every morning, in an attempt to understand their choices and concerns. I am posted in Maihar Tehsil, Satna District. The initiative "SHUBHARAMBH" initiated by ESCORTS seemed to be very effective in my case as it helped me to meet customers early in the morning and with a fresh mind. I wish to specially mention the story of a particular prospect whose enquiry was generated by our extended sales force. When I visited his place, he was very glad to...

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All FARMTRAC TRACTORS EUROPE catalogs and technical brochures

  1. Farmtrac 6050

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  2. Farmtrac 6045

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*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.