- Catalogs
- GREENGEAR GLOBAL Srl
- CORPORATE IDENTITY GUIDELINES
CORPORATE IDENTITY GUIDELINES
CORPORATE IDENTITY GUIDELINES
- Logo Elements: The logo comprises two core elements: the logotype and the payoff. It is a graphic object and should not be recreated. Usage must be approved by the Cavagna Group Marketing Department.
- Colour Usage: The main corporate colours are PANTONE 376C and PANTONE 3435C. A whiteout version is available for specific backgrounds, and a monotone version is only to be used in black.
- Exclusion Zones: The logo must remain free of other graphics and text, with specific spacing guidelines provided.
- Sizes: The minimum width for the logo is 25 mm, with no maximum size limit.
- Unacceptable Usage: Specific guidelines are provided to prevent misuse of the logo.
- Corporate Colours: The primary colours are GREENGEAR Green (PANTONE 376C) and GREENGEAR Dark Green (PANTONE 3435C), with specific CMYK and RGB values provided.
- Corporate Typeface: Arial is the designated typeface for corporate materials, available in Regular, Bold, and Black weights for different text elements.
- Advertising Typefaces: Din Alternate is used for adverts, with Regular and Bold weights specified for text body and headlines.
- Templates and layouts are provided for business cards, letterheads, PowerPoint presentations, digital signatures, and catalogs.
Catalog excerpts
GREENGEAR CORPORATE IDENTITY GUIDELINES looking ahead
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GREENGEAR CORPORATE IDENTITY GUIDELINES THE GREENGEAR LOGO The Logo elements Colour usage Exclusion zones Sizes Unacceptable usage COLOUR PALETTE Corporate colours TYPOGRAPHY The Corporate Typeface Advertising typefaces COMMUNICATIONS MATERIAL Business Card templates Letter heads layout Powerpoint templates Digital signature layout Catalogs layout
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GREENGEAR CORPORATE IDENTITY GUIDELINES
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GREENGEAR CORPORATE IDENTITY GUIDELINES THE LOGO ELEMENTS The complete GREENGEAR logo consists of 2 core elements: GREENGEAR reserves the right to change the contents of this document. The Logo is only available as a graphic object and should not be recreated - either on the web or in print. Any utilization of Greengear’s trademarks, tradenames and/or brand must be made accordingly to the Corporate Identity Guidelines and must be previously expressly approved in writing by the Cavagna Group Marketing Department. Please send your utilization proposal to [email protected].
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GREENGEAR CORPORATE IDENTITY GUIDELINES COLOUR USAGE CORPORATE COLOURS This is the main corporate logo to be used wherever possible. SPECIAL/SPOT • PANTONE 376C • PANTONE 3435C 4 COLOUR (CMYK) • C 50 - M 0 - Y 100 - K 0 • C 100 - M 20 - Y 100 - K 70 Dark Green RAL 6009 Light Green RAL RAL 6018 BLACK A monotone version, only to be used in black, not as any other colour. WHITEOUT A solid whiteout version. Only to be used on a PANTONE 376C , Black or CMYK version background
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GREENGEAR CORPORATE IDENTITY GUIDELINES EXCLUSION ZONES It is essential that the GREENGEAR logo remain free of graphics, photography and typography. Using our scaling box (shown below) will ensure correct placement and clear space on all corporate and internal communications. VERSION 1 A = Logotype depth
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GREENGEAR CORPORATE IDENTITY GUIDELINES The logo must not be used smaller than the minimum specified size. There is no maximum limit. looking ahead
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GREENGEAR CORPORATE IDENTITY GUIDELINES UNACCEPTABLE AND ACCEPTABLE USAGE
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GREENGEAR CORPORATE IDENTITY GUIDELINES GREENGEAR Green GREENGEAR Dark Green
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GREENGEAR CORPORATE IDENTITY GUIDELINES TYPOGRAPHY THE CORPORATE TYPEFACE For the use of all Corporate materials, only use the Arial typeface. This consists of three chosen weights. Arial Arial Bold Arial Black
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