1. Catalogs
  2. Husqvarna
  3. Husqvarna Group 2016
video corpo

Husqvarna Group 2016

Husqvarna Group 2016
1 / 32 PagesView full catalog

Husqvarna Group 2016

Product catalog summary
Core Purpose: Husqvarna Group is dedicated to transforming technology into opportunities, focusing on innovation to enhance performance and results for customers. The company aims to impact those shaping green spaces and urban environments through sustainable, user-centered solutions.
Vision: The vision is to shape great experiences for customers.
Company Overview: Husqvarna Group is a global leader in outdoor power products, including chainsaws, trimmers, robotic lawn mowers, and ride-on mowers. It is also a European leader in watering products and a global leader in cutting equipment and diamond tools for construction and stone industries.
Key Facts: In 2015, net sales were SEK 36 billion. The company operates in over 100 countries with more than 13,000 employees. Its main distribution channels are dealers and retailers, and it is listed on Nasdaq Stockholm.
Fundamental Strengths: Husqvarna Group boasts leading market positions, strong distribution channels, and a robust brand portfolio. It has a global R&D and supply capacity, backed by a 325+ year heritage.
Financial Goals: The company aims for an operating margin of over 10% across business cycles, a net debt/EBITDA ratio of less than 2.5x, and dividends exceeding 40% of annual income.
Ownership Structure: Major shareholders include Investor AB and Lundbergs AB, with significant shares held by various funds.
Sustainability: Husqvarna Group integrates sustainability into its operations, participating in the UN Global Compact and adhering to a Code of Conduct and Environmental Policy. It is recognized in sustainability indexes for its environmental, social, and governance criteria.
Divisions: The company is divided into four main divisions: Husqvarna, Gardena, Consumer Brands, and Construction, each with specific product offerings and market focuses.
Innovation and Trends: The company focuses on evolving customer demands and new technologies, with R&D centers in multiple countries. It emphasizes battery, robotic, and connectivity technologies.
Product Design: Husqvarna prioritizes ergonomics, ease-of-use, energy efficiency, and high quality in product design, continually working to reduce environmental impact.
Corporate Culture: The company fosters a strong corporate culture with a passion for products and innovation, encouraging professional development and mobility among employees.
See more

Catalog excerpts

Husqvarna Group 2016-1

Who we are and what we do Husqvarna Group 2016

 Open the catalog to page 1
Husqvarna Group 2016-2

Turning technology into opportunity With a passion for innovation we create performance, pride and improved results for our customers.

 Open the catalog to page 2
Husqvarna Group 2016-3

Shaping great experiences We make a difference to those who shape green spaces and urban environments through our leadership in sustainable, user-centered solutions.

 Open the catalog to page 3
Husqvarna Group 2016-4

Husqvarna Group today • A global leading producer of outdoor power products including chainsaws, trimmers, robotic lawn mowers and ride-on mowers • European leader in watering products • A global leader in cutting equipment and diamond tools for the construction and stone industries

 Open the catalog to page 4
Husqvarna Group 2016-5

Short facts • Net sales in 2015 amounted to SEK 36 billion • Core brands: Husqvarna, Gardena • Supporting brands: McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah, Diamant Boart • Sales in more than 100 countries • Leadership positions in products for forest, park & garden care, as well as construction • Main distribution channels are dealers and retailers • More than 13,000 employees in 40 countries • The share is listed on Nasdaq

 Open the catalog to page 5
Husqvarna Group 2016-6

Fundamental strengths Leading market positions Strong distribution channel positions Strong brands Product and technology leadership Global R&D and supply capacity 325+ year heritage

 Open the catalog to page 6
Husqvarna Group 2016-7

Leading global market positions Robotic lawn mowers Walk-behind lawn mowers Chainsaws Ride-on lawn mowers Other handheld, petrol-powered products Cutting equipment and diamond tools for the construction and stone industries Watering products (Europe)

 Open the catalog to page 7
Husqvarna Group 2016-8

Distribution network Dealer Multiple pre and post purchase touch points Online 8

 Open the catalog to page 8
Husqvarna Group 2016-10

Global presence Major production facilities Sales offices or distributors Sales by geographical area

 Open the catalog to page 10
Husqvarna Group 2016-11

More than 325 years of innovation 1974 Battery grass shears Remote controlled demolition robots Battery products with petrol performance Lawn mowers Weapons factory Sewing machines Automatic chain brake Robotic lawn mower

 Open the catalog to page 11
Husqvarna Group 2016-12

Financial goals Operating margin of more than > 10% over the course of a business cycle Financial performance Sales Operating income Seasonally adjusted Net debt / EBITDA Dividend shall normally exceed > 40% of income for the year Operating income

 Open the catalog to page 12
Husqvarna Group 2016-13

Ownership structure Didner & Gerge Funds Swedbank Robur Funds Largest shareholders Investor AB US, 10% UK, 9% Luxembourg, 2% Norway, 2% Others, 8% Source: Holdings/Euroclear as of March 31, 2016.

 Open the catalog to page 13
Husqvarna Group 2016-14

We believe in combining profitable growth with respecting nature and caring for people. To us, sustainability is not only a prerequisite for longterm market leadership - it is also the right thing to do.

 Open the catalog to page 14
Husqvarna Group 2016-15

Respecting nature – caring for people • We participate in the UN Global Compact’s initiative and supports ten principles in the areas of human rights, labor, the environment and anticorruption. • The Group’s Code of Conduct and Environmental Policy are important guiding documents • Progress in environmental, social and ethical conduct is measured according to GRI G4 reporting standard and published in the yearly Sustainability Report. • Husqvarna Group is included in sustainability indexes for being recognized as a leading global company in terms of meeting environmental, social and governance...

 Open the catalog to page 15
Husqvarna Group 2016-17

Legal Affairs Brian Belanger People & Organization Business Development Communications, Brand & Marketing Sofia Axelsson Technology Office Anders Johanson Group Operations Valentin Dahlhaus Francesco Franze segment reporting Husqvarna Division Pavel Hajman Gardena Division Sascha Menges Consumer Brands Division Jeff Hohler Construction Division Henric Andersson

 Open the catalog to page 17
Husqvarna Group 2016-18

The divisions Forest and garden Husqvarna Consumer Brands Sales SEK 17.6bn Margin 13.0%* Figures refer to full year 2015. * Excluding items affecting comparability.

 Open the catalog to page 18
Husqvarna Group 2016-19

Husqvarna Division Position Global market leader in forest and garden The Husqvarna Division offers a broad and competitive product range, including • Chainsaws • Trimmers • Robotic lawn mowers • Ride-on and walk-behind lawn mowers • Accessories and spare parts Distribution channels Dealer-centric, multi-channel 17.6bn Share of Group net sales

 Open the catalog to page 19
Husqvarna Group 2016-20

Gardena Division Position The premium and powerful European gardening brand Passionate gardeners The Gardena Division offers the widest range of gardening systems in the market; • From hand tools to electrical equipment • From watering solutions to smart garden Distribution channels Retail-centric, multichannel 4.7bn Share of Group net sales

 Open the catalog to page 20
Husqvarna Group 2016-21

Consumer Brands Division Position Recognized brands and strong product portfolio Mass consumer The Consumer Brands Division possesses a broad and strong product offering; • Ride-on and walk-behind lawn mowers, snow throwers and tillers • Chainsaws, trimmers, hedge trimmers and leaf blowers • Accessories and spare parts Distribution channels Retail-centric, multi-channel 9.9bn Share of Group net sales

 Open the catalog to page 21
Husqvarna Group 2016-22

Construction Division Position Market leading brand and product portfolio Construction and stone industries The Construction Division is a world leader in cutting equipment and diamond tools; • Power cutters, floor, tile and masonry saws, walland wire saws Distribution channels 3.9bn Share of Group net sales • Floor grinding machines • Demolition robots • Diamond tools for construction and stone industrie

 Open the catalog to page 22
Husqvarna Group 2016-23

Passionate about innovation 23

 Open the catalog to page 23
Husqvarna Group 2016-24

Everything starts with the end-customer Evolving end-customer demands and new technology create new business opportunities Ground-breaking innovations paired with step-by-step changes R&D centers in the US, Sweden, Germany, Japan and China Primary development for exploring new technologies

 Open the catalog to page 24
Husqvarna Group 2016-25

Trends influencing product strategy Demographics and consumer trends • Aging population • Changing buying behaviors • Garden sizes are becoming smaller Channels and product segments • Commercial Lawn & Garden growing • Increasing retail competition Growing emerging markets • With different needs New technologies • E.g. battery, robotic, conne

 Open the catalog to page 25

All Husqvarna catalogs and technical brochures

  1. CATALOGUE 2023

    336  Pages

*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.