™ PrimeStar t NUTRITION PROGRAM PRIMESTART™ MILK REPLACER TARGETED TECHNOLOGIES DESIGNED TO SUPPORT DAIRY-BEEF CROSS CALVES As producers and cattle feeders, you know raising dairy-beef cross calves over pure dairy-breed calves provides an opportunity to maximize profit potential and deliver a high-quality, consistent product to the beef supply chain. That’s why cross calves need a milk replacer that is specifically formulated for their nutritional needs. FORMULATED TO MEET THE SPECIFIC NEEDS OF CROSSBRED CALVES The first technology and nutrition package formulated specifically for dairy-beef cross calves. PrimeStart™ Milk Replacer is the solution for getting your dairy-beef cross calves off to the best start with a formulation designed specifically to meet their unique needs. The PrimeStart™ Program provides more effective and consistent dairy-beef cross calves to help you optimize their value in the marketplace and drive profitability on your operation. Purina® PrimeStart™ Milk Replacer supports feed efficiency to provide you with consistent and resilient cross calves, helping them reach their peak performance. PRIMESTART™ FEATURES AND BENEFITS A STRONG NUTRITIONAL FOUNDATION. BETTER START, BETTER FINISH. RESEARCH BACKED. Calves fed the PrimeStart™ program were PrimeStart™ Milk Replacer was developed PrimeStart Milk Replacer provides cross more blocky, heavier muscled and more based on numerous feeding trials with calves with a strong nutritional foundation muscular topped compared to commercial. hundreds of dairy-beef cross calves, that can help reduce animal size variability resulting in a formulation specifically and give you the best opportunity. designed to provide the best for your cross animals. © 2023 Purina Animal Nutrition LLC. A

PrimeStart" NUTRITION PROGRAM *Based on 12-week overall ADG. Milk replacers fed within milk feed rates diered in protein, fat and technologies across studies CT-02-20, CT-09-20, CT-13-20, CT-02-21, CT-04-21, CT-08-21 CT-11-21, CT-16-21. Mix at 13.7% solids and feed 3 quarts twice daily or 2 quarts three times daily after colostrum feedings.* Always provide fresh, clean water beginning on day 2. For optimal results, offer 21% free-choice textured starter feed with Purina® PrimeStart™ Mixer Pellet beginning on day 3. *Mix 0.9 lb. powder in water to make 3 quarts or mix 0.6 lb. powder in water to...