SIParoundER 2019
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SIParoundER 2019 - 1

Uroš Korže, President & CEO How to increase productivity with a SIP pick-up AIR rake?

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Content >> 4 SIP history 65 years of tradition Uroš Korže, President & CEO: “We are on a good starting position for a serious match.” On the track from the fast follower to a leading specialist Uroš Korže, President and CEO: “We are on a good starting position for a serious match.” The SIPs in words and numbers How to increase productivity with a SIP pick-up AIR rake? Our representatives for foreign markets INTERVIEW: Andrej Selan, Modernization of production >> 20 SIP statistics Extending sales network INTERVIEW: Andrej Selan, Modernization of production The most important machines and...

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SIParoundER 2019 - 3

We are writing the story of SIP already for 65 years This year we are celebrating the 65th anniversary of our company. We have been building on the recognizability of the SIP brand for several decades. It came from a local environment and is now conquering the international markets with its recognizability. It has become a synonym for quality and efficiency worldwide. We are proud to look back on our tradition of excellence, which leads us into the future – with perseverance, competence and innovation. We are aiming to the very top of the professional user segment with a range of...

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SIParoundER 2019 - 4

IN THE BEGINNING. Establishment of Agroservise Workshop 1954–1967 Production of agricultural machinery from 1960 onwards SIPs roots date back to the year 1954. In those days the Agroservice workshop hall performed the maintenance and services for agricultural machinery. Step by step the production of agricultural machinery started to ran parallel with the above mentioned activities. The first branded products Important industrial cooperation Building up First steps in marketing In 1967 the name Agroservice was transformed into SIP, in 1969, the company focused on serial production of...

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> Establishment of the production range > The peak number of employees > The great exports Innovative R&D has always been pursuing creative solutions for the most efficient work in the field. Consequently, the 1980s were rich in prototypes. There followed a period of boom, numerous investments, new machines, the purchase of licenses and investments in development. Thus, SIP was soon ranked among the most prominent European manufacturers of agricultural machinery. In the Formation period, the number of employees did not drop under 1000 with its peak in 1985 with 1356 members on board. > The...

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> The 2013 rebranding (included visual transformation of SIP) > SIP at world fairs (SIMA, AGRITECHNICA, TECHAGRO, AGRA …) > 15-metre working width technologies introduced One of the largest trailed mowers – SIP Silvercut DISC 1500 T Our philosophy: ROBUST This word cover three attributes that define SIP machines: durability, efficiency and usefulness. After 65 years of operation, SIP became an specialist in grass harvesting. Robust mowers, tedders and rakes are easy to use and are recognizable for durability and efficiency. Among the main advantages of SIP before competition is personal...

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TOWARD THE FUTURE. IN THE YEAR 2019, WE WILL DEDICATE THREE EVENTS TO THE 65TH ANNIVERSARY OF SIP: Februar 2019 – SIMA show in Paris (France) April 2019 - Open house at SIP headquarters in Šempeter (Slovenia) November 2019 – AGRITECHNICA show in Hannover (Germany) 2019 Keep following us and celebrate 65 years of excellence with us. SIP Team

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SIParoundER 2019 - 8

Metka Hrovat Uroš Korže, President & CEO: “We are on a good starting position for a serious match.” Discussing the past and future challenges of the SIP company, industry prospects and the role of management with, Uroš Korže, President & CEO. How would nine sentences describe a story where you and SIP have joined forces? The story goes back to being truly active in this kind of connection for the past decade. Since SIP was making half a million euros of loss each year between 2009 and 2011, my first task as the president of the Supervisory Board - in cooperation with the management - was to...

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be a more attractive employer. All this poses great challenges to us. What was the hardest thing to change on the path from the loss to the profitable business? Failure usually seeps into all the pores of the company and accumulates, building confidence in yourself. And, the same of course goes for success, which also adds up and builds confidence. In difficult circumstances, the hardest thing to do is to be patient and persist when there are no quick results. It's hard to believe that you are on the right path. Even now, although we are successful, it is still difficult for us to be...

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SIParoundER 2019 - 10

Metka Hrovat On the track from the quick follower to a leading specialist Looking back: 2016-2018 Five years ago, when searching for the right way out of the difficult financial and market position, SIP began to target three related grass mechanisation segments: mowers, tedders and rakes. The product range also kept Senator loading wagons and Orion manure spreaders. The rest of the production programme, composed of seven maize line products, was abandoned by the company at that time. Now it’s time for the next milestone on our path of growth. We set it ambitiously: we want the brand to...

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WHERE WILL WE INVEST? Education and development of employees. Wage growth (these will annually grow by half of the productivity increase). The growth of the sales network in the main markets. In brand development and in promoting SIP machines. This result is enabled by an innovative swathing solution consisted of a patented flexible pick-up and conveyor belt. The new solution is vastly different from a traditional rotor rake. Conquering the market SIP is present in 40 markets with its machines. For some of these markets, we estimate that they offer us the possibility of the above average...

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Ladislav Ajdnik Numbers in 2018/ SIP in numbers 26% growth in revenue from sales The Netherlands 6% Switzerland 5% New Zealand 5% Italy 5% Ireland 3% Norway 3% Sales. The SIP team generated € 29,316,000 of total revenue in 2018. The net revenue from sales rose from € 28,592,000 for 26% compared to a year earlier, making SIP continuing its above-average rapid growth for the third year in a row. We sold 4,022 machines, which is 25.6% more than the previous year, and as much as 93% of which were the products of our basic range - the hay line. Our biggest sale markets in 2018 were Slovenia,...

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