SIParoundER 2021/2022
36Pages

Business with Sales Director, Andrei Cosovici New website, new user experience Nicoló Roveda: "The market is located outside, on the ground and not in our office."

Andrei Cosovici, Sales Director: "For our success, after sales support will be crucial for both traders and farmers." International SIP training of traders and service technicians before, during and after the epidemic The image of the SIP brand at home and around the world SIP SILVERCUT DISC 1500 T FC/RC The greatest among equals Andrei Cosovici, Sales Director: "For our success, after sales support will be crucial for both traders and farmers." Jakub Nitran: The SIP brand through the lens "SIP machines did an excellent job at Brno Zoo." References at home and worldwide SIP SILVERCUT DISC...

Dear friends and partners, This unprecedented year in which our social and economic life was disrupted by the pandemic will soon be over. Despite all difficulties, SIP is aiming at repeating last years’ record results in terms of business volume, revenues and profits. In 2020, we continued to invest heavily in R&D, in improving capacity of our technical facilities and infrastructure as well as in upgrading our people and our business processes. We did all this while simultaneously keeping our debt down and preserving our financial strength. We are proud of our products and results knowing...

Metka Hrovat, Nataša Žlaber Andrei Cosovici Sales Director “After-sales support for both traders and farmers will be key to our success.” We talked to Andrei Cosovici, who came from Moldova to Slovenia 23 years ago. He was invited to join the SIP team for coordination in the field of cooperation. Today, he is one of the key figures in SIP, who participated in the successful renovation and recognition of the SIP brand. 4 You are a long time associate of SIP and a connoisseur of the industry. How would you describe your beginnings in SIP? After the arrival of the new owners in 2003, I first...

market are not over. Over the last ten years, providers have become "full liners". These are mainly tractor groups that have taken over some of our competitors and offer a whole range of agricultural machinery under the same roof. What is easier and more difficult to sell in the agricultural machinery sector at the transition to the new decade than at the turn of the millennium? The market has become more demanding, so we need quality partners to conquer it. Tractor brands, in addition to products, expect a complete after-sales service and thus force us to introduce new standards and...

“SIP never fails to keep its promises, where deadlines and the availability of spare parts are key. In strategic markets (Germany, England, France, Poland and the USA), we guarantee the delivery of spare parts to a location within 24 hours. We want to spread this practice to other markets as well.” 2021 is intended for SIP Germany, namely the registration of the company, the employment of candidates, and the presentation is planned at Agritechnica 2021. The SIP Poland project is also gathering facilities and expanding its sales network, which currently consists of 7 retailers. What can be...

age revenue growth of 12%. We are currently recording more than 20% growth. Agritechnica represents important milestones in the development of agricultural machinery. SIP also presents the new features of both machines and services at the fair. You already mentioned Agritechnica 2021. So are you planning to participate this time as well? Yes. We have applied to participation at Agritechnica 2021, which is postponed until March 2022 due to the current situation. At Agritechnica, we want to present a series of new products from machinery to technical solutions, and, above all, Agritechnica...

Anja Jurko, Alja Šlogar SIP education of traders and service technicians – before, during and after the epidemic Until the beginning of 2020, we regularly conducted education for our partners. This has not changed with the epidemic. Only the working method has changed. A good educational support service is the key to quality, fast and effective support for our customers. The topics we cover in training sessions are: - Correct composition of the machinery, - Correct connection and adjustment of the machine for safe work, - Service and maintenance basics, - Warranty procedures Benjamin Žgank...

After-sales team “remotely” Good after-sales service is a key competitive advantage of our company on the domestic and foreign markets. The more we engage in the segment of professional operators, the greater the need to professionalise the after-sales service. Fast reaction is part of our team's everyday life. Adapting to the current situation as a result of the epidemic is a unique response, as there is practically no field work. All support is provided remotely, via digital tools, telephone calls, e-mails. Our after sales team has entrusted us with the workflow during the epidemic, what...

In fact, the crisis requires adaptation to the situation. Good communication and understanding are key to good knowledge transfer. Customer responses are positive due to our responsiveness, but everybody is missing personal contact. The biggest challenges For the first time, many of our customers are intensively facing communication through digital communication platforms, so sometimes it’s a little difficult at first. At the beginning, the team talks to the client about the possibility of communication via video call or other visual communication programs. If necessary, they also assist...

Anja Jurko, Mihael Miheljak The image of the SIP brand at home and around the world The user experience builds the image of the SIP brand Through brand perception research, we learn how well our target audience knows us and what they expect from us. The goal of the online SIP survey, which we conducted for the first time among our partners at home and around the world in 2018, is to improve the customer experience, on the basis of which the brand image is built. Two years ago, our partners most often described us with the words quality, accessible, innovative, reliable, ambitious and...